KFC enters the value menu competition as its founder's secret recipe is stored in a new high-tech vault
by Sara Bonisteel
The colonel has dropped his prices.
KFC unveiled a new value menu Tuesday with 10 menu items ranging in price from 99 cents to $1.99.
KFC Value Menu
by Sara Bonisteel
Col. Sanders has dropped his prices, starting with the KFC Snacker sandwich, which uses Harland Sanders' original 1940 recipe.
KFC
KFC President Roger Eaton returns the chicken chain's secret recipe to a new vault in Louisville, Ky., on Feb. 10, 2009. KFC used the occasion to launch a new value meal with 10 items priced from 99 cents to $1.99. The recipe, handwritten by the chain's founder, Col. Harland Sanders, uses 11 secret herbs and spices.
KFC
A smattering of items included on KFC's new value menu, including the Original Recipe Snacker, a side salad, a snack box, the honey BBQ sandwich, a snack size bowl and a toasted wrap.
KFC
The honey BBQ sandwich is now available on the KFC value menu for $1.99.
KFC
The KFC toasted wrap on the chain's value menu is available for $1.49.
KFC
The chicken chain's new value menu was unveiled nationwide on Feb. 10, 2009, with 10 items priced under $1.99.
KFC
"It's a really good time to be introducing a value menu with all the economic pressures on consumers," KFC spokesman Rick Maynard tells AOL Food. "We like to think that our ultimate value menu has something that other value menus can't offer and that's the original recipe."
Two of the items use the colonel's secret blend of 11 herbs and spices first introduced in 1940: the Original Recipe KFC Snacker and the toasted wrap.
For five months, Sanders' handwritten recipe has been in an undisclosed location as KFC upgraded security at its Louisville, Ky., headquarters. Officials used the return of the recipe to a new 770-pound vault encased in concrete to announce the new value menu.
New items on the value menu include a smaller version of KFC's popular bowls and a snack box with popcorn chicken or three hot wings with potato wedges. A side salad, honey barbecue sandwich, apple turnovers and biscuits are other options on the menu.
Dairy Queen and Sonic have also added value menus recently, Nation's Restaurant News reports. And this week Starbucks announced plans for a $3.95 breakfast "pairing" menu.
KFC tested the lower-priced items in Los Angeles for nearly a year before marketing them nationwide this week.
"We've always had value-priced items," Maynard said. "This is just the first time that we've sort of put everything together on one menu."
02-11-2009
